Explain mass customization and why it is important for the manufacturing organization in a competitive marketplace.

Mass customization is a product design strategy that allows manufacturing companies to quickly adapt to changing consumer demands and market externalities. It is important because it allows companies to remain competitive without overspending or overhauling their manufacturing practices.

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Mass customization is a product design strategy. It is an incredibly important aspect of a manufacturing organization in that it allows the organization to remain both profitable and relevant in a competitive marketplace. A competitive market is one which constantly changes with the preferences of the consumers. Manufacturing is an interesting industry due to the incredibly high overhead costs associated with putting the supply chain and factory manufacturing processes in place. When a manufacturing company makes the high...

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