Explain mass customization and why it is important for the manufacturing organization in a competitive marketplace.

Mass customization is a product design strategy that allows manufacturing companies to quickly adapt to changing consumer demands and market externalities. It is important because it allows companies to remain competitive without overspending or overhauling their manufacturing practices.

Expert Answers info

Dakota Rabbitt eNotes educator | Certified Educator

briefcaseProfessional Writer

bookB.A. from Colby College


calendarEducator since 2019

write295 answers

starTop subjects are Literature, History, and Social Sciences

Mass customization is a product design strategy. It is an incredibly important aspect of a manufacturing organization in that it allows the organization to remain both profitable and relevant in a competitive marketplace. A competitive market is one which constantly changes with the preferences of the consumers. Manufacturing is an interesting industry due to the incredibly high overhead costs associated with putting the supply chain and factory manufacturing processes in place. When a manufacturing company makes the high...

(The entire section contains 255 words.)

Unlock This Answer Now


check Approved by eNotes Editorial

Ask a Question