On the Sublime

by Longinus

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Explain how the effect of elevated language upon an audience is not persuasion but transport in On the Sublime by Longinus.

According to On the Sublime, the elevated language of the sublime is not primarily meant to persuade or inform intellectually or factually, but to impact audiences emotionally. In other words, the aim of the sublime is to "transport," or emotionally move, people. Longinus argues that this is not simply a matter of inborn genius, but of learning rules about rhetoric and the use of language.

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Longinus's purpose in On the Sublime is to analyze and promote a "certain loftiness and excellence of language." The primary goal of this lofty or literary language of sublimity is not to provide rational and persuasive arguments on a topic but to move the emotions of readers or audiences.

To do this, successful writers must aim high and take risks to emotionally transport their audiences. However, while many will say, according to Longinus, that great writing springs from geniuses whose gifts are inborn and can't be taught, Longinus pushes back. Inborn intelligence and genius are a factor in great writing, he says, but it is also very important as well as fruitful to learn the rules of writing and rhetoric and to master the principles of literary language, including metaphors and figures of speech.

To emotionally transport the reader means to avoid common pitfalls. For example, everyday language or worn-out phrases are not going to work. At the same time, the writer should learn to sidestep inflated language, which is

one of the hardest things to avoid in writing. For all those writers who are ambitious of a lofty style, through dread of being convicted of feebleness and poverty of language, slide by a natural gradation into the opposite extreme.

These types of misfires are ridiculous and fail to transport an audience, because such language is "hollow" and based on false emotions. The elevated language being used is not tied sufficiently to the reality of the situation being described. "Grandeur of thought," the basis of the sublime, must be rooted in reality and then converted into a language that accurately but passionately describes truth. Then the emotions of an audience will then be engaged and transported.

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