Explain the functions of mass media from the sociological perspective.

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There are two main ways to look at mass media from a sociological perspective.

First, we can look at it from the structuralist perspective.  This perspective says that the media plays a role in keeping our society stable and functioning.   The mass media give us common perspectives and common experiences. ...

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There are two main ways to look at mass media from a sociological perspective.

First, we can look at it from the structuralist perspective.  This perspective says that the media plays a role in keeping our society stable and functioning.   The mass media give us common perspectives and common experiences.  We watch the same TV shows and the same newscasts.  To the extent that this happens, in makes us more connected as a society.

Second, we can look at it from the conflict perspective.  From this perspective, the mass media is a tool of the elites that they use to keep the lower classes subjugated.  The mass media encourage people not to question the basic inequalities in our society.  They do this by keeping us entertained and also by presenting us with information in a way that makes us think our society is perfectly normal and that the inequalities are simply part of life.

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