Explain in detail,  ‘Qualitative’ data analysis? My posted question is related with Research Methodology 

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besure77 eNotes educator| Certified Educator

Qualitative research is the kind of research that attempts to answer questions such as "why." It differs from quantitative research in that qualitative research looks at behavior and the reasons why people behave as they do. It also attempts to discover more about attitudes, motivators, concerns, and lifestyles.

Qualitative research also usually focuses on smaller sample sizes rather than larger sample sizes.

Qualitative research is conducted through various methods such as feedback forms, interviews, evaluations, and focus groups.

Businesses such as hospitals use the results of qualitative research in order make the workplace more productive by making people happier.