THE ESSENCE OF A BUSINESS BY PETER DRUCKER "the essence of a business is outside itself" Peter Drucker, What does this state ment intended to mean and is it realistic?

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I also take this statement literally for the same reasons litteacher8 cites. Businesses need customers to survive. This is the nature of business.

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Businesses have to have customers to exist.  The business is selling something to someone.  So without the customers, there is no business.  That is literal.  Metaphorically, a business's purpose is to sell, so its purpose is customers.  Business is business, the goal is to make money.

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