THE ESSENCE OF A BUSINESS BY PETER DRUCKER"the essence of a business is outside itself" Peter Drucker, What does this state ment intended to mean and is it realistic?
Businesses have to have customers to exist. The business is selling something to someone. So without the customers, there is no business. That is literal. Metaphorically, a business's purpose is to sell, so its purpose is customers. Business is business, the goal is to make money.
I also take this statement literally for the same reasons litteacher8 cites. Businesses need customers to survive. This is the nature of business.