For the most part, an elevator pitch is pushing a particular product or approach to solving a problem. This particular topic is about the dangerous implications of drug abuse and its effects on the family. That might make the pitch operate in a different light, but I think that part of an elevator pitch on drug abuse is to truly illuminate its impact on the family. The elevator pitch must be effective in its purpose. One approach would be to open with the pointed impacts on drug abuse on families. This could resemble the following: "Drug abuse takes a dangerous toll on families. Trust is jeopardized and greater problems are caused to those around people who use drugs. A family is not made whole when there is drug abuse. Rather, there is an emotional fragmentation that makes cohesiveness very difficult."
This can be part of an elevator pitch because it "pitches" the idea that drug abuse carries with it profound consequences on the family structure. In an elevator pitch on drug abuse, there has to be a concerted effort to depict how drug use is difficult and trying on the family. It is in this regard where focus in the elevator pitch becomes essential. The focus has to be on how drug abuse breaks apart and tests the family and being able to relay this in a set of quick and hard- hitting ideas can make this effective in an elevator pitch format.