The period between 1920 and 1930 is renowned for great change with regards to consumer behavior. Also known as the “Roaring Twenties” this period was marked by significant development and change in both culture and lifestyle. Electricity played an integral role in the development that took place.
First and foremost, the production of domestic electric appliances such as washing machines, vacuum cleaners, fans, iron boxes and dish washers among others eased work load and enabled tasks be completed faster and more efficiently. Through the “Electrify Your Home Campaign”, majority of households were convinced to modernize their homes by fully fitting them with electronics.
Secondly, electricity had a significant impact on the entertainment scene. Televisions and radios that broadcasted various programs were manufactured. Due to the eased workload by household appliances, people found time to engage in entertainment. In fact, Hollywood is said to have blossomed during this period with people flocking to movie theatres to watch their favorite actors.
Thirdly, through the construction of an electric car assembly line pioneered by Henry Ford, mass production of automobiles was realized. With this, the cost of production substantially reduced causing the final cost of the automobiles themselves to drop. As a result, more people bought cars and this ultimately impacted other automobile industries such as the petroleum and infrastructure industries.
In conclusion, electricity had a significant impact on the economy as a whole by transforming both domestic and commercial spheres of the society.