During the 1950s, who did advertisers begin to target?

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Television changed advertising in the 1950s.  Millions of American families watched TV and the commercials that ran.  Popular celebrities starred in commercial ads showing new products.  Ads began to target children and teenagers.  Ads targeted toward children showed new and exciting toys.  Ads for teenagers showed everything from phonographs to...

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Television changed advertising in the 1950s.  Millions of American families watched TV and the commercials that ran.  Popular celebrities starred in commercial ads showing new products.  Ads began to target children and teenagers.  Ads targeted toward children showed new and exciting toys.  Ads for teenagers showed everything from phonographs to sodas to clothes.

The 1950s were a time of increased consumerism.  The previous two decades had been filled with hardships.  The Great Depression of the 1930s and World War II in the 1940s had forced consumers to cut back.  The economy was flourishing by the 1950s, and American consumption reflected this.  It was in the 1950s that advertisers began researching their demographics.  They wanted ads to target specific demographics.  Besides children and teenagers, women were frequently targeted.  Many women were housewives, so ads for cleaning products were common.  Smoking was a common habit for adults, and cigarette ads dominated the television screens during Prime Time.

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