During the first Republican presidential debate of 2015, one of the candidates said, "The purpose of the military is to kill people and break things."  This is an example ofA. a policy slogan.B....

During the first Republican presidential debate of 2015, one of the candidates said, "The purpose of the military is to kill people and break things."  This is an example of
A. a policy slogan.
B. priming.
C. a sound bite.
D. horse-race journalism.
E. framing.

Is B the correct answer? thanks!

Expert Answers
pohnpei397 eNotes educator| Certified Educator

B is not the correct answer here.  Framing happens when the media influences the way people think about an issue.  If a media commentator had said what this candidate said, we could say that they were engaged in framing.  But this was something that a candidate said so it cannot be framing.

It is more accurate to call this a sound bite.  A sound bite can be defined as a very short snippet that is spoken by a candidate.  It is meant to convey something about the candidate’s position in a very short time.  Because it is meant to be short, it cannot really be very in-depth or complex.  It has to be a very simplistic exposition of a point of view.

The quote that you give here meets this definition.  It is a very brief statement of the candidate’s opinion that really cannot be very complex or in-depth.  Instead it is more like a short slogan that the candidate thinks will help him in the election.  Therefore, I would call this a sound bite rather than an example of framing.