Domino's Pizza was 50 years old in 2010. Visit the company's business-related website ( and read the company profile under the "Investors" tab. Does the firm focus on the economic, accounting, or shareholder perspective in describing its competitive advantage in the profile? Defend/explain your answer.

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The firm uses both shareholder and accounting perspective when describing its competitive advantage.

Shareholder Perspective

Since Domino’s is listed on the NYSE, it has to make its stock attractive for investors. According to the company profile, the firm gives dividends to its shareholders every year. The management knows that investors prefer to buy shares with dividend returns, and that’s why they talk about this in the...

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