Does marketing manipulate consumers?

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By some degree, all successful marketing motivates consumers to purchase a product or service. To motivate a consumer, one has to target his or her particular needs and interests. To do this requires careful study of a product or service’s target demographic.

This is why you will notice advertisements change depending on the medium in which one consumes information or entertainment. For instance, children’s television cable channels include many advertisements for toys. This is a specific marketing choice to target the demographic of consumer most likely to purchase the products in the ads. While some would argue that this is simply practical marketing, one could make the case that it falls within the realm of manipulation.

As the other respondent states, manipulation doesn’t have to be ill-intentioned, but it still requires playing upon a person’s interests and habits in order to sell. Therefore,...

(The entire section contains 2 answers and 458 words.)

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