Do you see any emotional components in the advertisement you are analyzing? If so, explain what makes you think this. Tell what the advertiser is trying to do and how they are doing it. Is the...
Do you see any emotional components in the advertisement you are analyzing? If so, explain what makes you think this.
Tell what the advertiser is trying to do and how they are doing it. Is the caveman happy or sad? How does the character make you feel?
I believe that there is a subtle message in this commercial. We are invited to laugh at the cavemen or even distance ourselves from them. In short, they are cavemen and we are not. This distancing creates solidarity for the viewers. The "us" and "them" binary always does this. Within this framework, Geico is saying that we should buy into their superior product, because even "those" cavemen, who are, undoubtedly, inferior to us, would do the same. So, if we want to hold onto our position as those who are superior to cavemen, we must make the logical step and buy their insurance. If we do not, the subtext is that cavemen are more intelligent than we are. It is akin to saying, even that person over there who is stupid gets the solution. If we put it that way, we better get the solution as well.
In the Geico caveman commercials, the most emotional component, to me, comes when the caveman is saddened by the way that he and his kind are being stereotyped.
I think that what the advertiser is trying to do is to make us sympathize and identify with the caveman. We are being invited to put ourselves in his place.
The reason for this is so we will feel more vulnerable to ridicule. We will think "wow, it must be hard for that poor guy when everyone thinks he's dumb." When we think that, we won't want people to think the same of us. So we will buy Geico insurance to prevent others from thinking of us that way.