Do you agree or disagree with the following statement - and why? "It is much more critical to measure what is important now than it is to measure what will be important in the future."

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readerofbooks | College Teacher | (Level 2) Educator Emeritus

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This is a good question and there will be various opinions. Moreover, there are too many variables to consider. So, without having more context, all answers will be opinions. Let me give a few scenarios. 

On the one hand, it is easy to agree with this statement. If a company or organization does not focus on the present, they may not exist in the future. In other words, they have to succeed in the here and now even to consider the future. The principle here is one of timing. A great idea for the future without present success may do little good. For example, there were many people who had the idea of streaming music or videos, but only a few survived. This was because they knew the market in that time period and they made their companies user-friendly. Once they gained a user base they could expand. 

On the other hand, it is easy to disagree as well. If a company or organization wants to grow in the future, it will have to know where things are headed or create the future by creating a market. People call these companies game changers. A good example of this is Amazon.com. They were way ahead of the game, as they saw that online shopping would be huge. The planned accordingly and Jeff Bezos is now very successful. 

A more nuanced answer would be to focus on the present with a keen eye towards the future. 

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