Sales And Marketing

Distinguish between the marketing concept and the selling concept.

Quick Answer

The selling concept strives to turn products into cash for the business, while the marketing concept strives to meet customer needs through the product itself.


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thetall eNotes educator | Certified Educator

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The marketing concept asserts that businesses are required to focus on the consumers' needs and wants so they can offer products or services that will satisfy these needs better than the competition. The marketing concept brings to the fore the principle of competitive advantage and superior offerings. This concept was developed because with time, consumers grew to be more discerning and selective about their purchase decisions. In this regard businesses invested in strategies that would provide them with information about what the consumer needs prior to product development.

The selling...

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sciencesolve | Student

The marketing and selling concepts are usually perceived as being the same, but there are some important differences between the two of them.

The first major difference is given by the fact that the selling concept is focused on the product, while the marketing concept is focused on consumers needs.

While the selling concept is focused on the sales volume, the marketing concept targets the profits.

The selling concept accentuates sellers needs, while the marketing concept emphasizes buyers needs.

In the selling concept, the price is determined by the cost, while in the marketing concept, the price determines the cost and the price is established by the consumers.

The selling concept uses the existing technology and it aims the reducing of costs, while the marketing concept adopts the new technologies and the cost is established accordingly.

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