According to Amy Rees Anderson of Forbes, based on a business communication seminar held by Dr. John Lund, a leading expert on human interactions, one of the most important elements in a business conversation is keeping it very well structured. As Anderson explains in citing Dr. Lund, no one in a business setting is willing to enter into a conversation unless the listener knows three things: (1) if the topic will be unpleasant; (2) "how long" the conversation will take place; and (3) what the speaker will be asking the listener to do by the end of the conversation. Hence, if a business person lays out those three details before the conversation starts, he/she will be more likely to gain an audience, keep the audience's attention, and see effective results ("Successful Business Communication: It Starts At the Beginning").
Anderson gives us the following example for developing a structured lead into the conversation when talking to a client: "I realize that your time is very valuable so I will only need one minute of your time to let you know about_______" ("Successful Business Communication").
A second vital business communication skill concerns facial expressions and body language. In fact, Dr. Lund argues that listeners interpret our message based on 55% of our facial expressions and body language. Hence, in order to communicate effectively, we must also become very conscientious about what our facial expressions, body language, and even tone are saying to others.
One example of effective facial expressions concerns not looking away when speaking in a business environment because shifting our eyes can suggest we are hiding something. Another example concerns making sure we look pleased and cheerful. An example of effective body language in the business world concerns maintaining good posture by holding our shoulders back, head up, chest out, and our stomach in--all of which ensure erect posture to show that we have confidence. Paying attention to how we shake hands also serves as effective body language. The best handshake in the business world is when the business person intentionally maneuvers his/her hand to be on top, which signals to the other person that the business person intends to take charge of the situation.
Essential Skills in business education are one of the driving forces that are behind every business's success. Communication with customers, whether verbal or non verbal, is essential in making a connection for the customers to continue to do business. For a company to use e-mail, direct mail, speciality media, coupons, incentives to reach their consumers on a consistent basis is a must.
Communication skills are imperative for a business to work. Examples of verbal communication would include verbal commitments, phone calls, face-to-face meetings, etc. Non-verbal would be text messages, direct mail, e-mail, social media, etc.