Discuss with relevant examples the strength and weakness of different philosophies of marketing.
I'm afraid that this question is too broad to get a full answer here. eNotes recommends that we editors give answers of around 90 words, which will of course not be enough to do justice to this question.
There are typically said to be five philosophies of marketing. They are:
- Production concept
- Product concept
- Selling concept
- Marketing concept
- Societal marketing concept
Looking at the marketing concept, the main strength of this concept is that it gives consumers what they want. This concept emphasizes finding out what customers want and giving it to them as much as possible.
The major criticism of this is that it is short-sighted. An example of this would be the IBM executive who said in the 1970s that consumers had no desire for personal computers.