Discuss the research objectives for a customer satisfaction survey.
There can be many different objectives for a customer satisfaction survey. This is because customer satisfaction is a rather broad area. Since there are many factors that go into customer satisfaction, there can be many objectives for such a survey. It is important that researchers have a clear idea of what their objectives are. Let us look at some possible objectives.
Establish a baseline for customer satisfaction. It is important for a firm to know...
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