Business Questions and Answers

Start Your Free Trial

Discuss the research objectives for a customer satisfaction survey.

Expert Answers info

pohnpei397 eNotes educator | Certified Educator

calendarEducator since 2009

write35,413 answers

starTop subjects are History, Literature, and Social Sciences

There can be many different objectives for a customer satisfaction survey.  This is because customer satisfaction is a rather broad area.  Since there are many factors that go into customer satisfaction, there can be many objectives for such a survey.  It is important that researchers have a clear idea of what their objectives are.  Let us look at some possible objectives.

Establish a baseline for customer satisfaction.  It is important for a firm to know...

(The entire section contains 232 words.)

Unlock This Answer Now

check Approved by eNotes Editorial