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Discuss the research objectives for a customer satisfaction survey.

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There can be many different objectives for a customer satisfaction survey.  This is because customer satisfaction is a rather broad area.  Since there are many factors that go into customer satisfaction, there can be many objectives for such a survey.  It is important that researchers have a clear idea of what their objectives are.  Let us look at some possible objectives.

Establish a baseline for customer satisfaction.  It is important for a firm to know...

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