There is a connection between continuous quality improvement and marketing. The concept of continuous quality improvement is a management approach that focuses on the organization and the systems that exist within the company. It focuses on the process, recognizes that there are internal and external customers, and looks at objective data to determine if any improvements are needed in any of the processes of the organization.
There are several steps in the process of continuous quality improvement. Quality is achieved when the expectations of the customers are met and/or exceeded. Success occurs when the needs of the people that a business serves are met. Usually, issues occur in the processes of the organization and not with the people. Continuous improvement is possible and is most effective when it occurs naturally.
Continuous quality improvement impacts marketing. It is important for a company to stretch its horizons. This is necessary because there is a great deal of competition,...
(The entire section contains 3 answers and 970 words.)