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Since the ipad is so portable, people can take it with them everywhere. In a store, I can scan the barcode of an item and check prices at other stores. If I am sitting at home watching TV and see something, I can look it up right then. This will make people savvier consumers, or at least make them feel more in control. When you see something you want, you can buy it right then.
I definitely think it will. The sheer ease of the Ipad - its userfriendly nature for example, and the way that you can use it to download e-books, music and so many other things in any wireless area, means that marketing is going to occur more and more on the web and through other websites that will attract Ipad users.
This is a good question. I think that the ipad will have important business ramifications in terms of marketing. First, we need to remember that ipads has been selling extremely well. There is almost always a shortage; Apple cannot make them fast enough. This means that many more people will be online. So, it makes sense that people advertise online much more. Second, the success of the ipad teaches us that the wave of the future is a computer that you can touch and control with your hands. More interestingly, people like senior citizens are actually using the ipad! This means more elderly will be on the web. So, a marketing strategy would be to target them and their age group. Finally, ipad is application driven. So, you will, of course, want to market your products through applications.
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