Environmental protection and shifting to clean energy sources are top issues in the twenty-first century, although mainstream media has not given nearly enough airtime to these issues, considering the seriousness of climate change. Large corporations have shown interest in improving public image by adopting sustainability measures, such as installing solar...
Environmental protection and shifting to clean energy sources are top issues in the twenty-first century, although mainstream media has not given nearly enough airtime to these issues, considering the seriousness of climate change. Large corporations have shown interest in improving public image by adopting sustainability measures, such as installing solar panels on rooftops.
Major companies such as Apple, Google, Amazon, and Tesla have been leaders in this movement toward cleaner and more efficient energy. While recycling has helped reduce waste, only a small percentage of materials are recycled, but this cause is still worth promoting. Here are four tools a business can use to improve sustainability, safety, and profits for its profile.
1. Corporate Social Responsibility (CSR) Report
Several companies are starting to issue Corporate Social Responsibility (CSR) and sustainability reports for investors, media, and the public. These reports reveal efforts that firms are making to reduce greenhouse gas emissions, such as investing in solar and wind energy, as well as using eco-friendly building and product materials. Individuals can view these reports at CSRwire.com.
2. Apply for a LEED Certification
Gaining a LEED certification is a prestigious achievement in the business world today because it proves that the company is working toward sustainable solutions such as energy savings, water efficiency, and indoor air quality. LEED stands for Leadership in Energy and Environmental Design, as developed by the US Green Building Council (USGBC). This system provides scoring in the areas of sustainable sites, water efficiency, energy and atmosphere, materials and resources, and indoor air quality.
3. Encourage Local Leaders to Plan for Renewable Energy
Another important tool for resolving environmental issues in the community is local government. Change is more likely to take place more quickly on a local rather than national level, so green activists should attend city council meetings to address environmental issues and propose renewable energy goals by a certain date. For those who believe that clean energy is too far away in the future, consider that as of 2018 the United States had become home to five cities running on 100% renewable energy. Those cities include Rockport, Missouri; Greensburg, Kansas; Kodiak Island, Alaska; Burlington, Vermont; and Aspen, Colorado.
4. Share Environmental Information on Social Media
Finally, social media is an effective tool for sharing any kind of information with large networks of people. Facebook, for example, gives everyone in society a voice to spread ideas and facts that may not be covered by mainstream media. It allows people to share articles and videos, along with opinions. Key sources dedicated to environmental information are the US Energy Information Administration (EIA.gov), Environmental News Network (ENN.com), and EcoWatch.com.