Prior to Redenbache innovation, the belief was that homemade popcorn had to suffer in a bit of quality because of the convenience element. This enabled much in way of lesser quality products to become evident in the marketplace. The only "real" popcorn was believed to be in movie theatres so the home element was secondary to this. Redenbacher saw things a bit differently. Using the background that Redenbacher had in agriculture, both he and Chester developed a hybrid strain of popcorn seed and kernel that would be able to develop a superior tasting product. This also later extended into flavored popcorn, something that was not even previously conceived of in the home popcorn market. With this, Redenbacher was able to market a product that featured superior taste to its competition and could even compete with the popcorn in movie theatres. Their faith, later confirmed by consumers, was that enhanced quality of a product does not have to necessarily exist in relative standards to the marketplace, but can rather supersede and redefine them. In this, the Redenbacher brand of popcorn provide to be superior to other brands.