Develop a budget for one communication strategy to be used by a community service organisation to promote a new program available for carers in the community. Suggested communication strategies...

Develop a budget for one communication strategy to be used by a community service organisation to promote a new program available for carers in the community.

Suggested communication strategies include:

-the development of a website

-a community function to launch a new group

-a media release

-a letter drop to  residents of the lcal community

-repeat advertising in community newspapers or newsletters

-a communication strategy of your choice.

How could you measure the return on investment for your chosen strategy (100 words)

B. Describe the factors you should consider when deciding between the use of traditional media (television, radio,newspapers,magazines) and digital communication technologies such ss blogs,wikis, podcast, facebook, youtube,Twitter, etc as communication strategies

Expert Answers
jimjimjimmy eNotes educator| Certified Educator

In terms of budgeting, the creation of a website can actually be done for a very small amount of money. Right now, the most popular program used for the creation of websites is Wordpress, which is accessed simply by going to www.wordpress.com, and although the creation of the website itself is free, securing a domain name runs from about $3-$5 a month. To create a domain name, you'll need to access a domain registrar and choose a name that makes sense in accordance with your business plan. Bluehost.com is an oft-cited resource for securing a domain name. After doing this, you'll need to choose a template for your website. These themes are also free and very easy to install. Next, you'll have to add pages to beef up your website, and this will include posting relevant information concerning the new programs that provide info on the available careers in your community. After all this, you could measure the return on investment by installing Google Analytics in order to measure the amount of traffic that your webpage generates. Google Analytics is an easily installable plug-in that tracks the activity on your website. Taking this approach is likely more effective than using traditional media due to the overall decrease in newspaper circulation and the limitations inherent to print media. It is pretty difficult to track who is reading what in paper print since print generally doesn't provide easily analyzable data. If you make a website, it will be very easy to see what subsets of the population you are able to reach.  

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