Propaganda during the Stalinist era of the Soviet Union was widespread and significant. However, unlike propaganda in some other totalitarian states, propaganda in the Soviet Union was seen as an exercise in education of the proletarian masses rather than mass popular persuasion. It primarily took two forms: intellectual and ideological elevation of Stalin and the sidelining of critics.
The intellectual and ideological elevation of Joseph Stalin was a significant exercise in the Soviet propaganda enterprise. The use of Stalin's name and likeness in media reporting became so widespread that he assumed a kind of omnipresence. This demonstrated social and cultural linkages with working people, reinforcing the socialist ideal.
The sidelining of critics, what might be called negative propaganda, was aimed at suppressing criticism of the regime and formed the second significant exercise in the Soviet propaganda enterprise. Through tropes aimed at disfavored classes such as intellectuals and religious authorities, preventative sidelining could be achieved.