It's fair to say that Eatonville is a crushing disappointment for both Joe and Janie when they first arrive. It looks to all the world like the proverbial one-horse town—however, even the sole remaining horse has long since passed away.
The town is way too small to suit Joe and Janie's needs; there's no post office, no general store—not even a mayor. But when life gives you lemons, you turn them into lemonade, and Joe takes these particularly bitter circumstances and transforms them into something completely different. He immediately sets out to revitalize Eatonville by establishing a post office and a general store, which the local townsfolk naturally think is a good idea. The next thing you know, Joe puts himself forward as a candidate for mayor and becomes a major play in local politics.
Unfortunately, this puts a strain on his marriage with Janie, who feels isolated from the other women in town by virtue of her status as the mayor's wife.