Starting a business is never an easy task. Wise people will use whatever data is out there to make educated decisions about potential profits, needs, and opportunities. In light of this, the internet is a huge benefit.
I will give you a real life example of a business that my friend started.
He started a pillow cover business. He wanted to see what was out there and the best way for him to do that was to search online. He realized that there were many companies that sold pillow covers, but not many of them had recent designs. Like clothing, pillow designs change by the season and the market did not pick up on this. So, he knew he had something.
Second, he started using the internet to price things and he started an online company with a competitive price point. He also used the internet to buy his supplies. Today it is a successful start up, and the internet was instrumental every step of the way from the planning, pricing, and even selling.