Describe two profiles of consumers based on two print or out-of-home (OOH) ads. For example, consider the demographic, geographical, and behavioral factors of Nike ads.
Two profiles of consumers of Nike products would include readers of running-themed magazines, who are primed to evaluate print ads for Nike running shoes, and attendees of basketball games, who are primed to evaluate out-of-home ads for basketball shoes.
The key in advertising is to put a product’s message and branding in front of consumers when they are primed to buy or consider a product. This often leads to significant research into consumer buying habits and trends and results in hypotheses on the most impactful advertising placements.
Two key advertising channels are print and out-of-home (OOH).
For a brand like Nike to execute their print advertising strategy, the key is to...
(The entire section contains 216 words.)
check Approved by eNotes Editorial