Describe two profiles of consumers based on two print or out-of-home (OOH) ads. For example, consider the demographic, geographical, and behavioral factors of Nike ads.

Two profiles of consumers of Nike products would include readers of running-themed magazines, who are primed to evaluate print ads for Nike running shoes, and attendees of basketball games, who are primed to evaluate out-of-home ads for basketball shoes.

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The key in advertising is to put a product’s message and branding in front of consumers when they are primed to buy or consider a product. This often leads to significant research into consumer buying habits and trends and results in hypotheses on the most impactful advertising placements.

Two key advertising channels are print and out-of-home (OOH).

For a brand like Nike to execute their print advertising strategy, the key is to...

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