Describe the main factors affecting tourism demand.

Four main factors affect tourism demand include price, season, security, and trends. The more expensive the destination, the less likely people will visit. The weather patterns or season determines the attractiveness of a destination. If it's too cold or too hot, people won't visit. Security alerts prevent tourists from visiting some countries. Since we live in the world of social media, travel decisions are often influenced by what we see online.

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The main factors affecting tourism demand include the economy, the number of sights and sites of potential interest to tourists, such as historical locations or natural wonders that cannot be seen in other places, ease of travel, and access and a hospitality sector with sufficient accommodations to make the trip easy and affordable, as well as diplomatic relations that make it safe to visit.

When people think of certain tourist destinations, specific items of interest come to mind. With Paris, for instance, tourists think of seeing the Eiffel Tower and taking a trip along the Seine in a bateau mouche. There are many cities with rivers running through them but only one Seine. When tourists think of New York City, they generally think of skyscrapers and Central Park, among other tourist destinations. There are parks in many cities, but only one Central Park, and when people think of San Francisco, they generally want to see the Golden Gate Bridge. These are all items that are unique to each of these cities.

Similarly, there are a myriad of hotels and restaurants that support tourism in each of these cities and therefore make it fairly easy for visitors to find places to stay that accommodate almost every budget level. There are also many restaurants, diners, and fast food places in each of these cities so that tourists can find places that are within budget at almost every budgetary level.

Last Updated by eNotes Editorial on January 13, 2021
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Tourism demand is the desire of people to visit a place of interest and engage in leisure activities. The destination varies from one individual to another. However, there exist similarities in the factors that can prevent a person from visiting a place.

The first one is the price. All consumers are influenced by price. If the hotels in that destination are too expensive, you'd rather stay where you are. That means tourism demand in that destination will go down.

The second factor is season. There are two ways to look at seasons: the first one is as an event, and the second is as the weather. Take the example of the wildebeest migration from Maasai Mara to the Serengeti. This special migratory season happens between July and September. During this period, the demand for tourism is at its peak in Kenya and Tanzania.

The third factor is security. Tourism demand is low in places with high security threats. In the US, these alerts are posted on the state department's website.

The final factor is trends. Nowadays, there is a special category of famous people known as internet celebrities or influencers. People find internet celebrities more relatable because they experience similar things. As a result, influencers have a cult following on social media. The followers are eager to learn and do as the influencer says. For example, if they recommend a particular travel destination, it automatically becomes a trend. You have to visit that place to know what all the fuss is about.

Last Updated by eNotes Editorial on January 15, 2021
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There are several factors that affect the demand for tourism. One set of factors deals with the price people have to pay. The cost of getting to a destination is a factor. Higher travel costs may lower demand. The cost of accommodations, food, tours, entertainment, and local travel may all also impact tourism demand. If these costs are high, demand may drop.

There are non-price factors that impact tourism demand. The climate of a location is an important factor. If the climate is too hot or too cold, demand will be impacted. The reputation of a location is another important factor. If a place has many things to do and has many attractions, tourism demand should increase. If a destination is known as a safe location, it will be attractive to tourists. The condition of the economy at home and abroad also impacts tourism demand. If the economy is good, people may be more willing to travel, since they may have more disposable income.

There are several factors that affect tourism demand.

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There are some other important factors that affect demand for tourism as well.  Let's take the tourism industry in Mexico as an example.  While blessed with large stretches of tropical beaches and a well developed resort infrastructure, tourism to Mexico is way off in the last two years not only because of the worldwide economic recession, but because of the perception of danger people currently have.

While the resort cities are largely very safe, the main focus of media coverage regarding Mexico is the drug violence, corruption and kidnapping.  While Cabo is not Juarez, and Cancun is not Tijuana, perception is perception and the idea that family and friends may not be safe if they travel to Mexico right now has really taken the wind out of their tourist revenue.


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Economists argue that there are a variety of factors (other than the price of tourism) that could affect the demand for tourism.  These factors include:

  • The income of the consumers.  When the population that is the source of the tourism goes into a recession, for example, demand for tourism drops.
  • The tastes of the consumers.  For example, if vacations go out of style (if, perhaps, consumers believe that it is more "green" to stay home than to take an airplane to some exotic vacation spot), the demand for tourism drops.
  • The cost of complementary goods.  If you think of air travel as a complementary good to tourism, you will realize that an increase in the price of air travel will cause a decrease in the demand for tourism.
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