The society outlined in Ayn Rand's Anthem contains people who use "we" instead of "I," but this only scratches the surface of what that entails.  The fact is that not only do people refer to themselves as "we" and not the royal we in this case, but they also think of themselves (though this is strangely confusing) as we. They are not individual entities and the idea of selfishness does not exist among them, hence the different attitudes towards their own desires and needs. The entire goal of the society, as declared by the council, is to make everyone equal.  They are counseled only to go along with what they are told and the decisions of the council at all costs, and simply using the plural pronoun rather than singular helps to make this more of a constant idea.