Describe the role of database management in marketing decision support systems (MDSS)?

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Karyth Cara | College Teacher | (Level 1) Senior Educator

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The Marketing Decision Support System (MDSS) has three critical component systems that provide information-processing. The database is one of these three components. The objective of the MDSS is to provide detailed and timely information and the database of collected and stored information from current and past sources that are both historic and up-to-date, sometimes real-time, bases of data, make "timely and accurate reports" possible.