Describe 'Questionnaires' as a research method used by the media to investigate their stories, articles and programmes?Ensure you make reference to primary and secondary data, please.
This is a media technique that is rarely used, as it takes time to compile the results of a questionnaire if you are going to do the survey in numbers that make it worthwhile, and in the age of the 24 hour news cycle, there is usually little time for that kind of news gathering.
The questionnaire has advantages though, in that it allows you to get very specific information on exactly the topics you wish, whether it is filled out as a check box or a long answer format. After a questionnaire survey has been completed, the primary data is this raw data from all of the surveys, unprocessed. The news stories usually draw conclusions from assimilating the data.
The secondary data is sometimes the basic information about the person answering the survey, race, age, gender, etc. It can also be data the media has already collected and is brought out to support an article. It can even be data collected from government or public sources that is relevant to the topic at hand.