Describe the integrated approach of customer relationship management (CRM)
The integrated approach of Customer Relationship Management (CRM) involves finding ways to engage in profitable and customer-service oriented discourse with customers across all aspects of the customer life cycle. A business enterprise's goal should be to serve their customers with a high-level of care - from first contact right through to after sales service.
An integrated approach to CRM involves having all departments who have a stake in the customer relationship be involved in the initiatives to further the customer relationship. CRM means obtaining a better understanding of...
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