How is Walmart's ethical obligation expressed in communications to the public? Is there any evidence of communications to the general public? How effective was the communication in terms of establishing credibility? If the communication did not establish credibility, what approach should be suggested that the company take to communicate to the public in a way that gains credibility?
Walmart's ethical obligation to its consumers can be clearly seen in its mission statement. The mission statement is best articulated in the words of Sam Walton, who said, "The secret of successful retailing is to give your customers what they want." Walton continued to describe what customers want, including high-quality products, low prices, and contentment. Walton further expresses the belief that customer contentment can only be gained through excellent customer service. Hence, it is the company's ethical obligation to adhere to all of the above standards set forth in Walton's mission statement, which is displayed for all the public to see under the "About" page of Walmart.com.
We can also find communications of the company's ethical obligations expressed in news reports. For example, in the article titled "Walmart, Lagging in Online Sales, Is Strengthening E-Commerce" published in The New York Times, Hiroko Tabuchi reports that Walmart's current CEO Doug McMillon has made a promise to both the public and the corporation to improve Walmart.com so that it is more marketable. Presently, Walmart.com lags far behind in sales to Amazon.com, only bringing in "less than one-sixth the online sales" due to Amazon being a "price-matching, robot-utlizing, competition-crushing machine." Improving Walmart's website is essential to both the company and the economy because Walmart brings in more than $1 billion per day and has 2.1 million employees and 14,000 share holders; therefore, declines in sales can lead to substantial economic losses. Hence, in promising to improve the online customer shopping experience, CEO McMillon is also promising to uphold Walmart's ethical obligation to the public.