Process strategies are interventions that are made to make the best out of a business using currently-available resources rather than outsourcing and having to spend more. It also entails higher quality assurance and better management.
Process focus: There are businesses whose main operations depend on specific departments for it to flow without complication. For example, if you work in an office, the human resources, payroll, and supply are the strongest processes that occur because without human resources there would not be employees; without payroll there would not be employees either because they need to get paid on time. Also, without resources from the supply department the business would not be able to operate. Hence, after you realize what are the processes that help your business stay afloat, you want to focus on them and ensure that they run smoothly at all times. Therefore, the process focus entails that the business will place special attention on what are the practices and procedures that are most important to it. Another example of a process focus is a restaurant that needs for three processes to operate optimally: the kitchen, the bakery, and the bar. Marketing, advertisement and other dimensions of a restaurant business fall short if the kitchen, the bakery and the bar are not good. In other words, the process speaks for itself.
Repetitive focus: When a business is based on mass production and consistent processes you need to focus on how the repetitive processes that take place in product production are operating. For example, when you run a food truck, a cafeteria, or a fast food place, there are a lot of consistent and repetitive processes that need to be optimal. Imagine operating a food truck without a system for folding bread, stuffing sandwiches, and serving trays? It would mean super long lines, and lack of organization in the serving of food. In such cases, the focus should be on how to form patterns of repetition that will ensure that the same product is served the same way at all times. There will be no other way for the company to establish a name for itself and form a reputation for customer service. This process strategy is also based on modules of operation, meaning on specific areas of focus that need to be supervised: Ex: putting the food together, serving the food, sending it out. These are the repetitions that we need to focus on in a business of this time.
The product focus is used when the product is at the center of attention in the company. Goods or services that are so essential and needed that they need to be nearly perfect. Therefore, what we want to accomplish in a product focus is lots of product (high volume), not a complex or extensive set of choices to pick from (low variety)and continuous production.
Mass customization is a focus that is placed on products that are needed for specific reasons , for specific periods of time, and for consistent changes. An example of this type of factories is those that manufacture seasonal objects that need to be produced differently from year to year to ensure consumption. Think Christmas trees, Halloween Costumes that need to reflect the current trends, and Fall/Winter/Spring/Summer merchandise that varies from store to store. Mass customization is fast production that changes consistently.