Define the main goals and strategies of green intelligence. Do you think market-based approaches could save the planet? Why or why not?

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The main goal for green intelligence is to make the public aware of the environmental impact products in the open business market are having.  Each product is rated for its ability to not damage the environment by adding pollutants to the atmosphere or polluting groundwater.  A market-base approach would certainly...

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The main goal for green intelligence is to make the public aware of the environmental impact products in the open business market are having.  Each product is rated for its ability to not damage the environment by adding pollutants to the atmosphere or polluting groundwater.  A market-base approach would certainly help get the word out, to where people would recognize products as to their ability and reputation to be environmentally friendly or environmentally bad.  Until the market approach is able to achieve "the next big thing" status, it is unlikely to be the only tool in the toolbag to make a significant impact.  What you are asking for here is for people to stop using what they already use, and make a switch for a reason that may not be that important to them.  So until the green intelligence achieves a cult following, until it is granted "rock star status", until it becomes the "cool" thing to do, the uphill battle will remain just that:  a long, hard fight, most of it uphill.

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Green Intelligence is an initiative to inform consumers about the environmental costs of the products they purchase. Wal-Mart's introduction of a product sustainability index gives consumers that information.

A book by the title Green Intelligence was published by John Wargo in 2009, where he pointed out unsustainable and damaging industrial practices that were not being effectively managed, and the government failures in attempting to do so.

Rather than have governmental policies that consumers and manufacturers will attempt to end-run, knowledgeable parties, both consumer and producers, can effect change by comparing which products appear to be sustainable, and which appear not.  A "virtuous cycle" can evolve, where consumers, by "voting with dollars" for the products they deem environmentally appropriate, will encourage businesses and manufacturers to provide the same. Over time, high cost environmentally favorable products will become cheaper.

In short, unsustainable high environmental impact products will evolve away in favor of sustainable low impact products.

The Market based solution is the only effective way to achieve sustainability.

 

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