Database how does an enterprise that has better control of its data have a competitive edge over the organization

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Collecting data is the key to success in this modern age.  There is definitely an advantage to building a good database that can track your brands and your customers.  If you don’t know what is happening with your customers, you cannot successfully sell your product.

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Good data can tell an enterprise how they should market and advertise their product. Does it appeal to a certain gender or age group? If the data tells them it does then they know who to focus their advertising on.  Does it sell better in certain areas rather than others? If so, then they should focus their business on those areas.

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