Honestly, I think that any products which allows a girl (in this age bracket, say 4 to 8/10) to dress up, put makeup on, and look like the girls they see on television are appealing to girls. My daughter never played with dolls, her nose was always in books. So my knowledge of other products is quite limited. I have to say that I remember is the dolls which mirrored teenage girls (I can't for the life of me remember what they where called) were popular a few years ago. After looking at websites, focusing upon specific age groups, another product which might appeal to girls in the age bracket you are speaking of are called Monster High Dolls. Given the interest in vampires, werewolves, and other supernatural figures, these dolls appeal to young girls.