In a nutshell, you should consider the risk involved in starting a new business. Is there demand for your product? Is the demand sufficient that it will sustain a price which will return a profit for you? Will you operate the business yourself, or will you hire employees? Should you form a corporation, a partnership, or operate as a sole proprietor? Are there licenses, taxes, etc. that must be taken into account? You should be able to answer all these questions AND be comfortable with the responses before you enter into any type business.