An interest is sparked by exposure to what each individual would regard as "a great book." Millions of otherwise less-than-motivated kids started reading because J. K. Rowling wrote an incredibly engaging series of novels that sparked something in those kids (and their parents...). I have had students say they aren't readers, but realize they like reading after I have required them to read a novel that I think could "flip the switch" so to speak. Not all kids like all my suggestions, but I have had more than one student thank me for exposing them to: The Kite Runner, The Hunger Games, Extremely Loud and Incredibly Close, The Handmaid's Tale, Brave New World, Persepolis, and the list could go on. Educators need to keep asking students to read and thinking about what titles they suggest.