Could you give me ideas for advertising in Fahrenheit 451?I have to make a giant billboard (3 poster boards in length) advertising a TV Wall that would have been sold during the time period of the...
I have to make a giant billboard (3 poster boards in length) advertising a TV Wall that would have been sold during the time period of the book. There has to be little or no writing on the billboard. Any ideas for how to put the project together/what to draw/how to draw it?
This sounds like a fun assignment. Consider the fact that a billboard would have been passed quickly by the society in Fahrenheit 451. So, the words that you do write (if any should be elongated), so should your images.
It seems that our best customer might be Mildred, from what we can see in the book. So think about how engaged Mildred is with the parlor walls. She doesn't just view them, she sends away for scripts so that she can engage with them! Remember that she has 3 walls and she calls them her relatives. If you are going to use any language at all, I would encourage welcoming family type language. You might consider an image that somehow sucks the viewer into the action of the story that the actors are playing out.
The only references to art are abstract images. So this must be a valued quality of image in the society of the book. Those images to me always look like chaos. Your image might include this feel.
Good luck to you!
1) You might want to emphasize that the TV walls surrounded the viewer from all sides. Perhaps you could do this by bending your posters into a sort of three-sided "U" shape.
2) One of the themes of Fahrenheit 451 is passivity and apathy. Many of the main characters drift through life with no ambition or ideals; they just watch the TV walls in a zombie-like fashion. Try illustrating this in your pictures.
3) An interesting feature of the TV wall is that the characters were able to call to the viewer by name. Perhaps you could illustrate a character calling to Mildred by name.
You might draw on advertising techniques used by Madison Avenue advertisers in the 1950s. Show the object, in this case the TV Wall, in a simply but elegantly decorated room with a beautifully dressed woman in beautiful makeup relaxing and holding her favorite beverage (then, usually a martini!). Maybe she is idly playing with a necklace. Her focus is riveted on the TV Wall, and the only thing that gives her life or animation is the smile on her face and the sparkle in her eyes.
If you can think of visual symbols that represent human feelings or human drama then you may have something to build on.
A tear drop, a bloody knife (?), or a smile could help to convey the idea that life is lived through this TV Wall.
Maybe the image of a baby in a mother's arms and a coffin being lowered into the ground...that's the whole gamut...