consumer behaviourDue to the emergence of industrial giants like BPL and Videocon in india after 1990, consumer behaviour has undergone a sea change. In what ways?

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Ashley Kannan eNotes educator| Certified Educator

Consumer behavior has changed in that there is a greater sense of globalization which directly impacts the consumer in terms of how they get goods and the types of goods they seek.  Industries have had to adjust to this change with more cooperation and willingness to share the marketplace.  The interesting dynamic is that on one level, the marketplace has become much larger as the internet has provided a forum where many online businesses can compete.  At the same time, industrial giants have been able to collude with one another and utilize the internet to, essentially, challenge these smaller companies.  This dynamic has changed the way consumers and industrialists view the marketplace and the consumers within it.

litteacher8 eNotes educator| Certified Educator
Monopolies and very large companies make it difficult for smaller companies to survive. By operating out of India, they are able to keep costs low. When a company can keep costs low, it can charge lower prices and run the competition out of businesses. Once there is no competition, they can raise the prices and charge whatever they want.