Fitzwilliam Darcy becomes well known at Longbourn and in Meryton for his terrible pride. He believes himself, at least initially, to be superior to the individuals who live there, and he therefore feels entitled to his pride; he believes that he has a "'real superiority of mind'" and that, therefore, his pride is justified and, as he says, "'under good regulation.'" Further, his pride is on full display when he makes his first proposal of marriage to Elizabeth Bennet. He says that he fears being rejected, but Elizabeth can tell that he really expects to be accepted, despite what he says. Even though he has a great deal of pride, Darcy does not really feel much prejudice. He strongly dislikes Wickham, for example, though this dislike isn't the result of prejudice but, rather, the result of Wickham's dishonest and dishonorable past behavior. Darcy, though he could feel some prejudice against Elizabeth as a result of her family, grows to love her anyway.
Wickham, on the other hand, does not seem to have much pride or feel much prejudice. He is willing to lie to anyone and accrue debt with local tradesmen in order to keep up appearances, but he behaves so dishonorably that what seems like pride is probably more appropriately called vanity. Further, he doesn't seem to develop prejudice against individuals—he is actually quite easy to get along with and charming—and tends to win everyone over for a time (until they realize his deception).