Compare the brainwashing techniques in Brave New World with the techniques used in modern television advertising. Please give examples.

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All the citizens of the World State are conditioned or brainwashed to think in a certain way through repetition . For example, when Mond says to a group of university students that "everyone belongs to everyone else," they all nod in agreement. This is because they have listened to 62,000...

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All the citizens of the World State are conditioned or brainwashed to think in a certain way through repetition. For example, when Mond says to a group of university students that "everyone belongs to everyone else," they all nod in agreement. This is because they have listened to 62,000 repetitions of this statement played while they slept growing up. They have heard it so many times that it seems like an established and undebatable truth, not an opinion, to them.

Likewise, modern advertising brainwashes, or attempts to do so, through repetition. Advertisers are not throwing their money away by repeating the same ads over and over again for months or even years on end. It takes repetition for ideas to stick in people's minds, and advertisers know they have to repeat these ideas over and over if they want masses of people to "naturally" turn to their products over those of rivals.

The World State also uses positive and negative association to make certain behaviors feel good or bad to people. For example, Delta babies are conditioned through loud noises and electric shocks to fear and loathe books and nature.

Advertisers likewise use positive and negative association to attempt to brainwash people into certain behaviors, trying to convince them they will feel great and become popular and loved if they use their products while also implanting the fear in people's minds that they will become social outcasts if they do not use their products.

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To me, the society uses two main ways of brainwashing.  First, they use hypnopaedia.  Second, they use slogans and catchphrases -- we hear people say things like "a gram is better than a damn."  Both of these have some parallels in our advertising.

Of course, TV ads do not play all night while we sleep.  But they do try to give us subliminal messages.  In the US, for example, beer ads typically have beautiful women, sending the subliminal message that you will be able to get women like that if you drink that kind of beer.

What TV ads really do is create slogans.  I did not watch that much TV as a kid (grew up without one in our house) but I can still remember songs and slogans from ads that played during my childhood.

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