For the Nike company, please help identify these marketing mix decisions: Product features and benefits, pricing strategy, place of distribution strategy, and promotional strategy.

Expert Answers
Karyth Cara eNotes educator| Certified Educator

Nike's marketing mix has evolved over the years. They have broadened their product line to include apparel and equipment to compliment their shoe line and have change from a "hero worship" pull strategy to an "consumer conversation" pull strategy that engages the customer and potential customer in visualization of product benefits.