Collaborative Alliances The Institute for Collaborative Alliances used to maintain a web site with information on how to make alliances more successful. Please research the web for this topic “how to make alliances more successful” and discuss the information you find. Did you find anything interesting? ID sites – What else can you find about alliances?

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The most successful alliances are those which allow gain on both sides. When one side or another takes all the credit, or all the gain, the alliance will inevitably collapse. Consider the alliance between the U.S. and U.S.S.R. in World War II; while they had a common enemy, and while they could work together to save each other, they were friends, but as soon as the war was over and both sides claimed victory -- and intention to expand their own ideology -- they became civil enemies. Joining with a competitor only works when both sides understand that they are not profiting to the detriment of the other.

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In light of the recent Super Bowl ad frenzy, I'd point you to the various Star Wars cross/collaborative ad campains.

Films often advertise with other companies, usually with food and toy companies, to help promote the release. MacDonald's is a prime example of this kind of collaborative alliance, combining forces with many films over the decades in mutual advertisement.

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A key factor that you need to think about is the way in which collaborative alliances can actually be synergistic in terms of the way in which they can allow, if working well, two organisations to function in a way that means they achieve more than if they were working separately. This is a key element that all collaborative alliances strive to achieve, and is something that you need to research into and find examples of.

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I found a couple of useful sites. I will post them below. Be aware though, some sites are simply out to open viewers to a specific position (which negates the ideology of alliances).

http://www.aipmm.com/html/newsletter/archives/000060.php

http://www.ilj.org/publications/docs/Making_Alliances_Work.pdf

http://www.ux1.eiu.edu/~cfyak/Articles/An%20overview%20of%20strategic%20alliances.pdf

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When I looked with those search terms, I did find some good sites.  You might find this, for example.

http://marriottschool.net/teacher/BM499/Dyer/DyerKaleSingh.SMR.01.pdf

This is a very good article that discusses the process condensely in a few pages, and in a useful and easy to understand way.

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