The two minute hate starts with and ear-piercing screech and then a huge picture of Emmanuel Goldstein, enemy of the party, appears on a large telescreen. People openly hiss and boo since the purpose of the two minute hate is to expell all of the anger and hatred that is pent up in everyone towards the "scapegoat" Emmanuel Goldstein. Once the hatred builds into a climax, the face is replaced by a soothing one to the people: the face of big brother. Big brother calms and soothes them and then is replaced by the slogans of the party: war is peace, freedom is slavery, and ignorance is strength. The two minute hate is partly a theraputic exercise and partially another way of controlling and indoctrinating the people of Oceania. Finally, Winston is very aware of Julia and O'Brien--two characters which will figure significantly later in the novel.