After Bernard makes the Director look stupid and brings John the Savage to public attention, his life changes completely. He is now a celebrity of sorts and everyone wants to be his friend so they can be near to John.
Huxley lists off a number of important people who are now "friends" of Bernard's. Bernard himself brags to his friend Helmholz about how many girls he has gone to bed with in the past week and how many more he could have if he had wanted to.
So Bernard's life, for the time being, is the life of a celebrity.
Bernard has had his status raised. People are now wanting to see him and seem to be respectful of him. People don't make fun of him anymore. He is given small gifts and he has had a chance to have different women every night.
Helmholtz is disappointed in Bernard's behavior. Bernard lets it all go to his head. Bernard believes that his success is a measure of his greatness. He does not realize that people are saying things behind his back.