Perhaps the biggest example of a marketing blunder in the history of the United States' economy is the introduction of New Coke. This occurred in 1985. The Coca-Cola company decided that they should create a new product, presumably (they did not admit this) as a way of making Coke taste more like Pepsi. They decided to take this new product and use it to completely replace Coke (rather than just introducing it as another flavor of Coke). One aspect of marketing is knowing when to develop new products and knowing how to present them to a market. Coke completely botched this process. As a result, sales of Coke plummeted. Although Coke did eventually rebound, this was a major blunder on their part.