When a consumer purchases goods or services from a vendor or provider, the consumer is making some assumptions about the quality of the merchandise or service being purchased. Consumer protection statutes establish guidelines meant to give consumers confidence that their purchases meet minimum quality standards. Consumer protection measures also set out procedures for consumers to follow if they feel something they purchased is of inferior quality.
One example: the Consumer Product Safety Commission was established to create and enforce safety standards that would protect consumers by prohibiting the sale of dangerous products. If the design of an item is found to create a potential hazard to persons using that item, the Consumer Product Safety Commission has the authority to ban (forbid the sale) or recall (return purchased items to the manufacturer for modification so it is safe or refund) that item.