Can someone help me with Indentify a product that could be promoted or advertise using a social networking site
why you think that product would be a good candidate for a social networking based promotion strategy
I social networking site provides same kind of benefits of advertising to almost every product. The difference in utility of advertising for any specific product is likely to be more closely related to the effectiveness of the advertising for the product category itself rather than the match between product category and the media (like social networking site). For example, advertising is more effective for consumer products than for industrial products. This relative attractiveness of advertising for consumer and industrial products will remain same for any media such as TV or the Internet.
However effectiveness of advertising of a product on a networking site is definitely likely to be more effective if the product can be purchased on-line, for which a link is provided in the advertisement it self. Here the criteria is not the type of product but place from where it can be purchased. We can think of advertisement of product on social networking site with a link for on-line purchase, as on-line version of POP (point-of-purchase) display.
Thus only guideline I will suggest for a product to be advertised on the social networking site is that it should be a product sold on-line, and the advertisement should contain a link to the website selling the product. Of course, the person or the company advertising the product will restrict the choice to a product marketed by the person or the company.