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An unsought good is one that consumers either don't know about, or wouldn't think of buying.
I suppose an airplane or a helicopter could be considered an unsought good since most people wouldn't think of buying them. However, most consumers cannot afford airplanes or helicopters. Life insurance policies and burial plots are examples of unsought goods, because people don't consider them essential until it is explained to them why they ought to be purchased.
Another example of an unsought good would be a brand new product, such as a new type of food item. It is unsought because consumers do not know it exists yet.
There is more information on unsought goods in the link provided below.
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